Mercedes Agüero R. - La Nacion

Despite growing complaints from users, the ICE can do nothing about the barrage of text messages users receive.  According to the company, the majority of these messages come from another cell phone and in general they are sent to random numbers.

“There is nothing the user can do, particularly since on many occasions it is their own fault. They have left their number in marketing databases of different companies. “  said ICE.  ARESEP also stated that there is no regulation that permits them to sanction those who send these messages.

66 Authorized Companies

There are companies that are authorized to send mass messages, but only to those who have opted in.  If they send junk messages, their license can be revoked.  Milena Schroeder, general manager at Servicios de Mercadeo Móvil Multimedia S. A, complained that although their contract prohibits them from sending mass messages, there is no regulation that prevents others from doing it. “this marketing technique is very effective when properly applied, however right now it  is a big mess.”

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