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The Costa Rican Tourism Institute (ICT) yesterday presented an ambitious publicity campaign it plans to launch in Germany, taking advantage of the Costa Rican national soccer team La Selección’s presence in the World Cup.

Tourism Minister Carlos Benavides said the campaign, which costs $4.2 million, will be diffused through German television channels and newspapers and seeks to attract tourists.

“We want to take advantage of this special and historic moment,” Benavides said.

One of the campaign’s key elements is a 30-second promotional video highlighting Costa Rica’s tourist attractions to air five minutes before and five minutes after the inaugural game between Germany and Costa Rica June 9.

The video shows off the Costa Rica’s rainforests, flora, fauna, beaches, waterfalls, volcanoes and rivers, emphasizing the country’s focus on democracy and the warmth of its people.

Ads showing Costa Rican children playing soccer will also circulate in three major German dailies, and the Foreign Trade Promotion Office (PROCOMER) is hosting an exposition called Costa Rica Arena in Munich. The exhibit includes Costa Rican art, music, food and products (TT, May 26).

-ACAN-EFE

This entry was posted on Friday, June 2nd, 2006 at 9:00 am and is filed under Business and Economy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.