Costa Rican commercial authorities yesterday inaugurated “Costa Rica Arena,” an exposition in Munich, Germany of 70 Costa Rican businesses taking advantage of the World Cup to promote their products, according to the Foreign Trade Promotion Office (PROCOMER).

The inauguration was attended by Munich mayor Christian Ude, Costa Rican Ambassador to Germany Bernd Niehaus and PROCOMER commercial director to the European Union Zacarías Ayub.

In addition to displaying exports, Costa Rica Arena will show off the country’s culture, biodiversity, human development, people and sporting achievements.

The exhibit is one of numerous initiatives the Costa Rican government has planned for the World Cup to attract foreign investment, tourism and promote exports.

A video on Costa Rica ’s attractions will also be shown in various German cities as part of a $6.7 million campaign launched by the Costa Rican Tourism Institute (ICT).

The Tico national team, La Selección, is scheduled to play in the opening game of the World Cup against Germany June 9.

-ACAN-EFE