Tourism Institute jumps in with $7 million promotion
The country will spend nearly $7 million to advertise itself in conjunction with the World Cup soccer championship in Germany.But officials do not have any plans to measure the results of that advertising, which will range from spots in airlines to traditional media.Tourism officials believe that much more growth is possible in the European marketing, although the bulk of the tourists here come from North America.
The soccer championship that begins June 9 has many more teams and contests, so only the final will attract a super audience.
The soccer championship that begins June 9 has many more teams and contests, so only the final will attract a super audience.
By necessity then Costa Rica will be advertising around the fringes of the World Cup.
By the A.M. Costa Rica staff